TECHNOLOGY

DATA SCIENCE & ANALYTICS

Access to data is no longer the challenge—making it meaningful is. We help brands connect customer insights to real business outcomes through advanced analytics, marketing intelligence, and performance measurement across digital, eCommerce, and core operations. The result is smarter strategy, faster execution, and measurable ROI.

• Data Analysis & Strategy
• Data Mining & Modeling
• Data Visualization
• Consumer Data Analytics
• Marketing, Social, CRM Analytics
• Website Analytics
• Attribution Modeling
• Statistical Modeling

VIBE ANALYTICS

Vibe Analytics gives our creative team a direct read on how real people emotionally respond to our creative work. Vibe’s technology captures moment-to-moment emotional reactions as real humans view creatives. This gives our creative team quantitative, actionable insight throughout the entire creative process, from early concepts all the way through final cuts…

Here is how Vibe is being deployed:

• Bake-offs to understand early which directions resonate and where to focus energy.
• Emotional reads on developing assets to see how audiences interpret pacing, tone, and key moments as the work evolves.
• Clearly actional insight that highlights small, meaningful adjustments to strengthen emotional performance without altering the core idea.

With Vibe’s insight, our team can confidently make decisions at every step supported by real audience data. Decision making is expedited while honing the creative process to produce ad units that perform.